Member Experience / Health Plan Marketing CRM
Target prospects and increase membership
Drive engagement through segmented marketing campaigns to add revenue and maximize return on investment.
Value & Benefits
Increased membership​
Leverage data-driven insights, automation, and advanced segmentation capabilities to create personalized, impactful campaigns that resonate with prospects.Â
Streamline your marketing processes to optimize campaigns and drive revenue growth.
Engagement rate
Prospect pipeline
Sales velocity
Marketing ROI
Automated marketing processes, personalized prospect interaction, and data-driven insights.
Market segmentation
Build targeted prospect lists for each line of business.
Personalized campaigns
Customize inbound and outbound marketing to reach target prospects.
Campaign tracking
Analyze metrics across the entire journey to improve engagement.
Lead nurturing
Get the right information to the right prospect at the right time.
Key features
Complete member interaction visibility at your fingertips
Gain a comprehensive view of every member interaction for personalized and effective support.Â
Contact Management
Tailored to your unique business requirements
Document prospect interactions, including inbound form fills, outbound connections and social media engagement.
Journey Orchestration
Efficient segmentation for meaningful engagement
Empower your marketing team to target prospects based on demographics and needs to enrich the entire journey.
Collaboration Tools
Seamless teamwork across departments
Utilize efficient CRM tasking as a single source of truth so teams can communicate more effectively and improve productivity.
Automated Workflows
Technology to improve productivity at scale
Automate repetitive, manual processes so skilled employees can focus on higher value activities.
Related products
Enable additional capabilities
Member Experience
Health Plan Services CRM
Manage service requests, issues, and outreach programs efficiently to boost member satisfaction and retention.
member operations
Member Portal
Provide members with a secure portal with 24/7 access to health information, benefits, and service requests, to boost member satisfaction and engagement.Â
Member Experience
Call Log Scrubber
Scrub CRM data to identify cases that need to be expedited and transferred to the health plan’s Appeals and Grievances Department.
Member Experience
Member360
Member Experience
A&G Management
Streamline and automate the handling of member grievances and appeals, ensuring quick and compliant resolutions that boost member trust and loyalty.
Member Experience
A&G Universe Generator
Automate the formatting of appeal and grievance universes with a single click, saving time and reducing manual errors.
Member Experience
Potential Quality Issues (PQI)
Equip your health plans with the tools to proactively identify, manage, and resolve quality issues before they escalate.